AI transformation, diagnosed

Most firms bought AI tools. Few changed how the work gets done.

Denomly finds where AI gives your firm time back, then gets it built around how your people actually work.

See how the Diagnostic worksBook a free call
Every dot is a firm using AI. The gold few changed how the work gets done.

Led by Jeff Newman

  • Formerly Salesforce
  • Formerly Deloitte

Years selling enterprise software and technology consulting. Now he diagnoses where AI pays in your firm.

Why now

Buying the software was the easy part. Changing the work is the job.

88%

of organizations now use AI somewhere in the business.

Stanford HAI, AI Index Report 2026. Read the AI Index

37%

say AI has made any measurable contribution to their earnings.

McKinsey, The state of AI in 2026, Aug 2026. Read the McKinsey report

6%

see significant profit from AI. Nearly three in four of them fundamentally redesigned their workflows.

McKinsey, The state of AI in 2026, Aug 2026. Read the McKinsey report

The firms getting value did not buy better software. They changed how the work moves: who does what, in what order, and what gets checked before anything leaves the building.

Tools versus a system

Another AI subscription won't change how your firm works.

More AI toolsSpread over a dozen apps and passwords. Each chat forgets the last one.
One AI operating systemLinked once, so every agent reads the same facts. Keeps the history of every client, matter and decision.
More AI toolsOne AI operating system
Your data
More AI tools: Spread over a dozen apps and passwords
One AI operating system: Linked once, so every agent reads the same facts
Memory
More AI tools: Each chat forgets the last one
One AI operating system: Keeps the history of every client, matter and decision
The work
More AI tools: One person, one prompt, one task at a time
One AI operating system: Agents carry a whole workflow from start to finish
Control
More AI tools: Anyone can paste anything into anything
One AI operating system: Rules, approvals and a record of everything sent

Built with Rocket Design

Four layers, one system, and it's yours.

Rocket Design is Denomly's build partner. Denomly diagnoses and leads the engagement; Rocket Design builds and runs what the Diagnostic found worth building.

Houston is how the People layer works: the AI assistant your team talks to, by voice or chat, that puts the workflows, agents and data below it to work.

  1. Layer 1

    People

    You and your team work through Houston: ask for what you need, review what's ready, approve or redirect. From a laptop or a phone.

  2. Layer 2

    Workflows

    How your firm actually runs, written down as rules: who handles what, when, and what gets checked before it goes out.

  3. Layer 3

    Agents

    One specialist per job: replying to new inquiries, drafting reports, chasing missing documents, prepping client reviews.

  4. Layer 4

    Data

    Your CRM, inbox, accounting and documents, linked once. Every agent works from the same facts.

What your week looks like

Ask once. It comes back ready.

You ask Houston in plain words. It drafts from your own clients and files, waits for your yes, and keeps a record of what went out.

  1. You askFrom your desk or your phone, the way you'd ask a colleague
  2. Houston draftsFrom your own client records and files
  3. You approveOr redirect it. Stop means stop
  4. It's recordedEvery send, on file
Then the next ask
The loop Houston runs, with your yes in the middle of it. You decide what goes out.

Value in month one. Once the build starts, the first workflows are doing real work within four to six weeks.

Who it's for

For firms where trust is the product.

A laptop on an accounting office desk showing client document requests and drafted reminders waiting for approval.

CPA firms

Chasing client documents, prepping the close, and turning the numbers into plain-English memos, all drafted for a partner to review.

A laptop on a law office desk showing new intake triaged and matter updates drafted for a partner's review.

Law firms

New-client intake, matter updates and first drafts built from your own precedents. The legal judgment stays with your lawyers.

A laptop on an advisor's desk showing client review prep and meeting follow ups ready to send.

Advisors and family offices

Review prep, meeting notes and follow-ups across every entity a family runs, with a record of everything sent.

The firms, names and figures in these scenes are illustrative.

A stipple-engraved hedcut portrait of Jeff Newman.

Jeff Newman, Founder, Denomly

About Jeff

Jeff Newman

Founder, Denomly

  • Formerly Salesforce
  • Formerly Deloitte

Enterprise sales at Salesforce. Consulting at Deloitte. Now helping firms find where AI actually pays, before they spend on it.

Jeff Newman is the founder of Denomly. He helps SaaS founders and agency and consulting owners lead their AI transformation: diagnose where AI fits, then build an agentic CRM their teams actually use, with one relationship from plan to support. He brings a background as an entrepreneur, SaaS sales professional and trusted advisor to founders. Based in Manhattan, he writes the Reframing Value newsletter on LinkedIn and Substack.

Also from Denomly: Bitcoin for business. Measure your revenue against a fixed ruler, and explore treasury and compensation options.

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Where it starts

Every build starts with the Diagnostic.

$3,500, fixed. Two weeks typical, three for complex scopes. The report is yours to keep, whether or not you build.

  1. Step 01

    The Diagnostic

    Find where AI pays in your firm, with your people, before a single thing gets built.

    $3,500, fixed. Two weeks typical.

  2. Step 02

    The build

    Rocket Design builds what the Diagnostic found, quoted up front, with value in month one.

  3. Step 03

    Your embedded AI team

    The same team stays on, month to month. The system keeps getting better, and it all stays yours.

Start the Diagnostic: $3,500Book a free call